Root + Renew was born from a passion for mindful living and a desire to redefine skincare. Founded by Valerie Alvarez, a certified Integrative Nutrition Health Coach, the brand began as a mission to create high-quality, sustainable skincare for people who value simplicity, balance, and confidence in their wellness routines. For years, Valerie noticed how complicated skincare could feel—piecing together products from various brands, guessing at ingredients, and hoping for results. She believed there was a better way: skincare that’s straightforward, effective, and designed for modern lifestyles. Root + Renew was created to be that solution—a brand that simplifies skincare without compromising quality or values. Our name reflects our commitment to grounding skincare in natural, sustainable ingredients (Root) while helping customers refresh and rejuvenate their routines and skin (Renew). It’s a philosophy that extends to everything we do, from our transparent formulations to our focus on sustainability and wellness.

Root + Renew is for individuals who appreciate balance in their lives—people who seek simplicity without sacrificing effectiveness, and who want to feel confident and comfortable in their own skin. Our products are thoughtfully designed to fit seamlessly into active, mindful lifestyles, catering to those who want great skin with zero drama.